Industry
Consumer & Community
Community platforms and apps people return to every day.
Consumer platforms are won on the second visit, not the first. Sign-ups are cheap; the hard part is giving someone a reason to open the app on a Tuesday evening. Most community products stall because the feed goes quiet, notifications become noise and moderation falls to one exhausted founder. We build the mechanics that keep a community alive — feeds worth reading, notifications worth allowing, and moderation tools that scale past goodwill.
The problems we keep meeting in Consumer & Community
Sign-ups never come back
New members join, look at an empty feed with nothing addressed to them, and never return, so growth spend buys accounts rather than an active community.
First session that lands
Onboarding asks a few questions, then seeds the feed with relevant people, topics and one clear action, so a new member has something to do immediately.
Notifications get switched off
Everyone receives everything, so the first week of alerts trains members to mute the app, and later the messages that actually matter never arrive.
Notifications members choose
We build per-event preferences, digest batching and quiet hours, so alerts arrive at a survivable rate and the important ones keep their signal.
Moderation is one person's inbox
Reports arrive by email or direct message, get handled inconsistently, and the same account is banned twice or not at all depending on who read it.
Moderation queue with rules
Reports route into a shared queue with severity, history on the reported account and one-click actions, so decisions are consistent and recorded.
The feed rewards the loudest
Chronological ordering means whoever posts most often dominates, so newer members see the same handful of names and assume there is no room for them.
Feed that mixes fresh voices
Ranking blends recency, relevance and a deliberate slot for newer contributors, so first posts get seen and more members become participants.
Nobody knows what retention looks like
Analytics report installs and page views but not whether a member came back in week two, so product decisions get made on anecdote.
Retention you can actually see
Cohort dashboards track return visits, posting and drop-off week by week, so you can tell which changes kept people and which only moved installs.
What we build for Consumer & Community
Cross-platform mobile app
Ranked activity feed
Moderation and reporting console
Push and email notification system
Member profiles and following graph
Cohort retention dashboard
What changes
- New members find something worth returning for in their first session.
- Notifications stay switched on because they arrive at a sensible rate.
- Moderation decisions are consistent and handled by more than one person.
- You can see which product changes kept members, not just which drove installs.
Built with
Services we bring to this sector
Consumer & Community questions
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